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                                            <image:caption>&lt;column-set gutter=&quot;2&quot; mobile-stack=&quot;false&quot;&gt;&lt;column-unit slot=&quot;0&quot;&gt;&lt;span class=&quot;bodycopy-2&quot; style=&quot;color: rgba(0, 0, 0, 0.4); --font-scale: 0.96; line-height: 0.85;&quot;&gt;&lt;/span&gt;&lt;/column-unit&gt;&lt;column-unit slot=&quot;1&quot;&gt;&lt;/column-unit&gt;&lt;column-unit slot=&quot;2&quot;&gt;&lt;/column-unit&gt;&lt;column-unit slot=&quot;3&quot;&gt;&lt;/column-unit&gt;&lt;/column-set&gt;&lt;br /&gt;
&lt;column-set&gt;&lt;column-unit slot=&quot;0&quot; span=&quot;4&quot;&gt;&lt;h1&gt;A new &lt;br /&gt;
membership kit &lt;br /&gt;
for this enduring &lt;br /&gt;
art institution&lt;/h1&gt;&lt;br /&gt;
 
&lt;br /&gt;
&lt;/column-unit&gt;&lt;column-unit slot=&quot;1&quot; span=&quot;7&quot;&gt;&lt;span class=&quot;heading-3&quot; style=&quot;color: rgba(0, 0, 0, 0.6);&quot;&gt;As Art Director at ALTR, I worked with Creative Director Kim West on art and design direction for FAMSF. The goal was to increase diversity of museum membership, and build out the Patrons Circle design system to increase revenue from high volume donors. My strategy hinged on how art institutions occupy a virtual “3rd place” for millennials and digital native generations. My art direction followed these cues centering people as subjects with art as context, and playing with the juxtaposition of ancient and modern architecture at work in the museums.  &lt;br /&gt;&lt;br /&gt;Maximizing the brand typography, Akzidenz Grotesk, I used stroked type to formally emphasize messaging, and to play with the graphic language of art institutions. Building out a more dynamic and relatable membership program aligned the
art with our strategy, focusing on members as the protagonist, with resulting tagline “Membership Means More.”&lt;br /&gt;&lt;br /&gt;ALTR studio worked alongside an internal rebrand, and we used the brand diagonal as a central element in our membership kit, and Patron’s Circle design system. In the Patron’s Circle, the brand diagonal was used as a die cut cover, playing with the layers of messaging, and using strong typography to create a refined and timeless set of printed materials.&lt;/span&gt;&lt;/column-unit&gt;&lt;column-unit slot=&quot;2&quot; span=&quot;1&quot;&gt;&lt;/column-unit&gt;&lt;/column-set&gt;&lt;br /&gt;&lt;br /&gt;</image:caption>
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                                            <image:caption>&lt;column-set mobile-stack=&quot;false&quot;&gt;&lt;column-unit slot=&quot;0&quot;&gt;&lt;span style=&quot;color: rgba(0, 0, 0, 0.4);&quot;&gt;&lt;/span&gt;&lt;/column-unit&gt;&lt;column-unit slot=&quot;1&quot;&gt;&lt;/column-unit&gt;&lt;column-unit slot=&quot;2&quot;&gt;&lt;/column-unit&gt;&lt;/column-set&gt;&lt;column-set&gt;&lt;column-unit slot=&quot;0&quot; span=&quot;4&quot;&gt;&lt;h1&gt;Identity and digital design &lt;br /&gt;
for a hospitality brand &lt;br /&gt;
offering a sense of freedom &lt;br /&gt;
in the pandemic&lt;br /&gt;
&lt;br /&gt;
&lt;/h1&gt;&lt;/column-unit&gt;&lt;column-unit slot=&quot;1&quot; span=&quot;7&quot;&gt;&lt;span class=&quot;heading-3&quot; style=&quot;color: rgba(0, 0, 0, 0.6);&quot;&gt;I partnered with SDRV Resort to build their brand and consider a creative strategy across their marketing and web. The health concerns of conventional travel and trends of older millennials toward going west meant that SDRV Resort was positioned to take advantage of an opportunity. I built their brand on the pillars of “Leisure, Adventure, Familiar, and Free”, and gave art direction for their marketing materials to tell a brand story about travel across the vast American landscape. &lt;br /&gt;&lt;br /&gt;
I built their wordmark using humanistic sans serifs that call to the americana in their brand, while playing with a tension in the brand typography between the visual language of mid century americana signage and luxury hospitality. Collaborating with the UX designer, I designed their visual digital ecosystem with the goal oriented patterns driving the user journey, and leveraged vintage styled photography and cultural reference for telling the story. The brand saw record growth in 2020 as well as growth in the target millennial demographic.&lt;/span&gt;&lt;br /&gt;
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