Marc Jonathan Costello is a design and art director in NYC 
with a focus on 
brand identity, editorial design, 
and creative strategy. 

He is currently Art Director 
at Jewish Currents, and formerly 
Art Director at ALTR Studio









                   
Selected Work
  1. Fine Arts Museum of San Francisco
    Membership Redesign
  2. Jewish Currents
    Brand & Editorial Redesign
  3. Nokomis
    Brand Design
  4. Strange Lands Brand & Packaging  
  5. Michael Kors 360 Camapign 
  6. MAC Cosmetics Retail 
  7. After October 7 Book Design 
  8. Commune Magazine 
  9. PopSockets
    Art Direction & Digital
  10. San Diego RV Resort
    Brand Refresh & Digital
  11. Dianna Settles
    Printed Matter & Wall Art




For inquiries, collaborations, or recommendations for goat feed
    Get in touchjc@othercreative.co

1. Fine Arts Museum of San Francisco


Brand Design

Art
DirectionMessagingPrint

The Fine Arts Museum of San Francisco is the De Young and Legion of Honor in San Francisco.

As Art Director at ALTR, I worked with Creative Director Kim West on art and design direction for FAMSF. The goal was to increase diversity of museum membership, and build out the Patrons Circle design system to increase revenue from high volume donors. My strategy hinged on how art institutions occupy a virtual “3rd place” for millennials and digital native generations. My art direction followed these cues centering people as subjects with art as context, and playing with the juxtaposition of ancient and modern architecture at work in the museums.  

Maximizing the brand typography, Akzidenz Grotesk, I used stroked type to formally emphasize messaging, and to play ironically with the graphic language of art and institutional legacy. Building out a more dynamic and relatable membership program aligned our art with our strategy, focusing on members as the protagonist, with resulting tagline “Membership Means More.”

ALTR studio worked alongside an internal rebrand, and we used the brand diagonal as a central element in our membership kit, and Patron’s Circle design system. In the Patron’s Circle, the brand diagonal was used as a die cut cover, playing with the layers of messaging, and using strong typography to create a refined and timeless set of printed materials.




           
Creative Direction:
Kim West Product Art Direction:
May Nguyen  Photography:
Laura Flippen