Marc Jonathan Costello is a design and art director in NYC 
with a focus on 
brand identity, editorial design, 
and creative strategy. 

He is currently Art Director 
at Jewish Currents, and formerly 
Art Director at ALTR Studio









                   
Selected Work
  1. Fine Arts Museum of San Francisco
    Membership Redesign
  2. Jewish Currents
    Brand & Editorial Redesign
  3. Nokomis
    Brand Design
  4. Strange Lands Brand & Packaging  
  5. Michael Kors 360 Camapign 
  6. MAC Cosmetics Retail 
  7. After October 7 Book Design 
  8. Commune Magazine 
  9. PopSockets
    Art Direction & Digital
  10. San Diego RV Resort
    Brand Refresh & Digital
  11. Dianna Settles
    Printed Matter & Wall Art




For inquiries, collaborations, or recommendations for goat feed
    Get in touchjc@othercreative.co

9. PopSockets



Art
DirectionBrand
DesignDigital
Design

Making PopSockets pop  

ALTR’s aim was to position PopSocket’s better in their market and leverage their existing core audience’s desire for on-trend lifestyle and editorial artwork. Our creative direction work was immediately put to the test across web experiences and social platforms.

​​PopSockets' origin story was a key factor in defining the brand. It was clear that their core mission of promoting happiness and spreading laughs needed to stand out. I helped elevate this discovery in ways that would attract the right influencers and brand loyalists. Working with the ALTR creative director, I designed the brand guide for PopSockets, and redesigned their web footprint with strong UX conversion patterns and UI that strengthened PopSockets’ position. The digital redesign used lifestyle cues and an elevated visual design that helped to mark the brand’s product as a fashion accessory. The key results were a refined art direction, and actionable tools that vendors could  use to create cohesive assets that continued to reveal the brand's personality.



Creative Direction:
Kim West