Marc Jonathan Costello is a design and art director in NYC 
with a focus on 
brand identity, editorial design, 
and creative strategy. 

He is currently Art Director 
at Jewish Currents, and formerly 
Art Director at ALTR Studio









                   
Selected Work
  1. Fine Arts Museum of San Francisco
    Membership Redesign
  2. Jewish Currents
    Brand & Editorial Redesign
  3. Nokomis
    Brand Design
  4. Strange Lands Brand & Packaging  
  5. Michael Kors 360 Camapign 
  6. MAC Cosmetics Retail 
  7. After October 7 Book Design 
  8. Commune Magazine 
  9. PopSockets
    Art Direction & Digital
  10. San Diego RV Resort
    Brand Refresh & Digital
  11. Dianna Settles
    Printed Matter & Wall Art




For inquiries, collaborations, or recommendations for goat feed
    Get in touchjc@othercreative.co

5. Michael Kors Valentines Day




Visual Identity360 CampaignDigital DesignArt Direction

Michael Kors is a renowned affordable luxury brand with a global presence.



As Sr Integrated Designer I worked on a 360 Campaign for Valentines Day that brought together photography, illustration, stop motion, gifs, video, and a robust digital experience, across all brand global touchpoints including print, web, and retail. The visual identity of the campaign hinged on “Cute, Cool, and Commercial” pillars. These were aligned with the concept through my Illustration select, Jo Racliffe, and our creative team’s stop motion proposal to make the bags into characters, and rested on the cloud-like floating of objects in my subtle parallax concept. I led visual design, and concept for the digital experience, which drove art direction for photoshoot, utilizing the brand’s typography, tone of voice, and the campaign’s overall look and feel.     

Alongside the other Senior Integrated Designer, Angela Heifner, I drove design direction for the campaign, executed website flip across home page, landing pages, and product listing pages, managed production with video agency, managed Junior Designer’s to execute the design direction across social and global ad campaign. The result was a successful gifting campaign, and strong brand expression that demonstrated an unexpected use of design elements, with both trend awareness, 
and taste.




Art Direction:
Kaile Smith Collaborators:
Angela Heifner
Illustration:
Jo Racliffe