About, Contact

Marc Jonathan Costello is an art and design director operating 
in Sonoma County and NYC with a focus on brand identity, editorial design, and 
creative strategy. 

He is currently Art Director 
at Jewish Currents, and 
formerly Art Director at ALTR Studio





















Work

  1. Fine Arts Museum of San Francisco
    Membership Redesign
  2. Jewish Currents
    Brand & Editorial Redesign
  3. Nokomis
    Brand Design
  4. Strange Lands Brand & Packaging  
  5. Michael Kors 360 Camapign
  6. Erica Dawn Lyle Album Design 
  7. MAC Cosmetics Retail 
  8. After October 7 Book Design 
  9. Commune Magazine
  10. PopSockets
    Art Direction & Digital
  11. San Diego RV Resort
    Brand Refresh & Digital
  12. Dianna Settles Printer Matter & Wall Art  

For inquiries, collaborations, or 
recommendations for goat feed
    Get in touchjc@othercreative.co





5. Michael Kors Valentines Day Visual Identity360 CampaignDigital DesignArt Direction





A cute, cool and commercial campaign for this a renowned affordable 
luxury brand.



As Senior Integrated Designer I worked on a 360 Campaign for Valentines Day that brought together photography, illustration, stop motion, gifs, video, and a robust digital experience, across all brand global touchpoints including print, web, and retail. The visual identity of the campaign hinged on “Cute, Cool, and Commercial” pillars. These were aligned with the concept through my Illustration select, Jo Racliffe, and our creative team’s stop motion proposal to make the bags into characters, and rested on the cloud-like floating of objects in my subtle parallax concept. I led visual design, and concept for the digital experience, which drove art direction for photoshoot, utilizing the brand’s typography, tone of voice, and the campaign’s overall look and feel.     

Alongside the other Senior Integrated Designer, Angela Heifner, I drove design direction for the campaign, executed website flip across home page, landing pages, and product listing pages, managed production with video agency, managed Junior Designer’s to execute the design direction across social and global ad campaign. The result was a successful gifting campaign, and strong brand expression that demonstrated an unexpected use of design elements, with both trend awareness, 
and taste.





Art Direction:
Kaile Smith Collaborator:
Angela Heifner, Senior Designer
Illustration:
Jo Racliffe