3. Nokomis
Design Direction
Brand IdentityPackagingProduct
Nokomis is a North American herbal pharma brand, and
farm operating in
the Hudson Valley, NY.
The name is Algonquin for “grandmother,” and functions to anchor the brand to their mission, to provide modern applications of ancient wisdom. The Nokomis visual identity is a hi/low confluence of traditional North American herbalism with the refined visual language of beauty and wellness.
I worked with the founder and lead scientist to build the brand identity, develop messaging, and create a design system for all products and packaging. I created a design system that pulled from the local legacy of the Shakers with their unique undesigned minimalism, and the historical origin of medicine in the west, the pharmakon. Driven by the pharama mark, the result is a brand that sits equally on upstate co-op isles or boutique storefronts in global cities.