About, Contact

Marc Jonathan Costello is an art and design director operating 
in Sonoma County and NYC with a focus on brand identity, editorial design, and 
creative strategy. 

He is currently Art Director 
at Jewish Currents, and 
formerly Art Director at ALTR Studio





















Work

  1. Fine Arts Museum of San Francisco
    Membership Redesign
  2. Jewish Currents
    Brand & Editorial Redesign
  3. Nokomis
    Brand Design
  4. Strange Lands Brand & Packaging  
  5. Michael Kors 360 Camapign
  6. Erica Dawn Lyle Album Design 
  7. MAC Cosmetics Retail 
  8. After October 7 Book Design 
  9. Commune Magazine
  10. PopSockets
    Art Direction & Digital
  11. San Diego RV Resort
    Brand Refresh & Digital
  12. Dianna Settles Printer Matter & Wall Art  

For inquiries, collaborations, or 
recommendations for goat feed
    Get in touchjc@othercreative.co




6. MAC Cosmetics 

Visual IdentityArt DirectionRetail

Texture and form to redesign an instore program

As a designer on the special projects team, I was project lead on the rebrand of Make Up Mastery, an instore program to train aspiring makeup artists in MAC’s core looks. My design direction was driven by 
art as texture and color palette, and use of MAC’s bold typography and formal geometry. My lockup used the geometry of MAC’s wordmark, aligning to the cap-height of an emphasized “Mastery,” to create an almost-square form. Likewise, the art functioned as texture, applied in modular repeating forms that continued across the kit of materials, retail signage, social, and environmental. 

The result was a strong retail expression of the brand, that gave MAC trainers effective tools, and converted aspiring makeup artists into MAC’s customer base.



Art Director: Casey MaherCollaborator: 
Shira Inbar,  Graphic Designer