Marc Jonathan Costello is a design and art director in NYC 
with a focus on 
brand identity, editorial design, 
and creative strategy. 

He is currently Art Director 
at Jewish Currents, and formerly 
Art Director at ALTR Studio









                   
Selected Work
  1. Fine Arts Museum of San Francisco
    Membership Redesign
  2. Jewish Currents
    Brand & Editorial Redesign
  3. Nokomis
    Brand Design
  4. Strange Lands Brand & Packaging  
  5. Michael Kors 360 Camapign 
  6. MAC Cosmetics Retail 
  7. After October 7 Book Design 
  8. Commune Magazine 
  9. PopSockets
    Art Direction & Digital
  10. San Diego RV Resort
    Brand Refresh & Digital
  11. Dianna Settles
    Printed Matter & Wall Art




For inquiries, collaborations, or recommendations for goat feed
    Get in touchjc@othercreative.co

6. MAC Cosmetics

Brand DesignArt DirectionRetail

MAC Cosmetics is a global cosmetics brand that drives makeup trends, and is culturally rooted in fashion.

As a designer on the special projects team, I was project lead on the rebrand of Make Up Mastery, an instore program to train aspiring makeup artists in MAC’s core looks. My design direction was driven by art as texture and color palette, and use of MAC’s bold typography and formal geometry. My lockup used the geometry of MAC’s wordmark, aligning to the cap-height of an emphasized “Mastery,” to create an almost-square form. Likewise, the art functioned as texture, applied in modular repeating forms that continued across the kit of materials, retail signage, social, and environmental. 

The result was a strong retail expression of the brand, that gave MAC trainers effective tools, and converted aspiring makeup artists into MAC’s customer base. 



Art Director: Casey MaherCollaborator: 
Shira Inbar,  Graphic Designer