About, Contact

Marc Jonathan Costello is an art and design director operating 
in Sonoma County and NYC with a focus on brand identity, editorial design, and 
creative strategy. 

He is currently Art Director 
at Jewish Currents, and 
formerly Art Director at ALTR Studio





















Work

  1. Fine Arts Museum of San Francisco
    Membership Redesign
  2. Jewish Currents
    Brand & Editorial Redesign
  3. Nokomis
    Brand Design
  4. Strange Lands Brand & Packaging  
  5. Michael Kors 360 Camapign
  6. Erica Dawn Lyle Album Design 
  7. MAC Cosmetics Retail 
  8. After October 7 Book Design 
  9. Commune Magazine
  10. PopSockets
    Art Direction & Digital
  11. San Diego RV Resort
    Brand Refresh & Digital
  12. Dianna Settles Printer Matter & Wall Art  

For inquiries, collaborations, or 
recommendations for goat feed
    Get in touchjc@othercreative.co




10. San Diego RV Resort 

Brand DesignArt DirectionVisual Design 


Identity and digital design 
for a hospitality brand
offering a sense of freedom 
in the pandemic

I partnered with SDRV Resort to build their brand and consider a creative strategy across their marketing and web. The health concerns of conventional travel and trends of older millennials toward going west meant that SDRV Resort was positioned to take advantage of an opportunity. I built their brand on the pillars of “Leisure, Adventure, Familiar, and Free”, and gave art direction for their marketing materials to tell a brand story about travel across the vast American landscape.

I built their wordmark using humanistic sans serifs that call to the americana in their brand, while playing with a tension in the brand typography between the visual language of mid century americana signage and luxury hospitality. Collaborating with the UX designer, I designed their visual digital ecosystem with the goal oriented patterns driving the user journey, and leveraged vintage styled photography and cultural reference for telling the story. The brand saw record growth in 2020 as well as growth in the target millennial demographic.



Collaborator:
Alex Espinosa, UX Designer