Marc Jonathan Costello is a design and art director in NYC 
with a focus on 
brand identity, editorial design, 
and creative strategy. 

He is currently Art Director 
at Jewish Currents, and formerly 
Art Director at ALTR Studio









                   
Selected Work
  1. Fine Arts Museum of San Francisco
    Membership Redesign
  2. Jewish Currents
    Brand & Editorial Redesign
  3. Nokomis
    Brand Design
  4. Strange Lands Brand & Packaging  
  5. Michael Kors 360 Camapign 
  6. MAC Cosmetics Retail 
  7. After October 7 Book Design 
  8. Commune Magazine 
  9. PopSockets
    Art Direction & Digital
  10. San Diego RV Resort
    Brand Refresh & Digital
  11. Dianna Settles
    Printed Matter & Wall Art




For inquiries, collaborations, or recommendations for goat feed
    Get in touchjc@othercreative.co

10. San Diego RV Resort



Brand DesignArt DirectionVisual Design

San Diego RV Resort is year-round hospitality company in the center of San Diego that attracts travelers, bikers, families and adventures of all kinds

I partnered with SDRV Resort to build their brand and consider a creative strategy across their marketing and web. The health concerns of conventional travel and trends of older millennials toward going west meant that SDRV Resort was positioned to take advantage of an opportunity. I built their brand on the pillars of “Leisure, Adventure, Familiar, and Free”, and gave art direction for their marketing materials to tell a brand story about travel across the vast American landscape. 

I built their wordmark using humanistic sans serifs that call to the americana in their brand, while playing with a tension in the brand typography between the visual language of mid century americana signage and luxury hospitality. Collaborating with the UX designer, I designed their visual digital ecosystem with the goal oriented patterns driving the user journey, and leveraged vintage styled photography and cultural reference for telling the story. The brand saw record growth in 2020 as well as growth in the target millennial demographic.



Collaborator:
Alex Espinosa, UX Designer